The Marketing Power of a T-Shirt

If you haven't got a shirt, hat or jacket with your brand's logo, you're missing out on a powerful and affordable marketing opportunity.

 

When it comes to marketing, a lot of entrepreneurs focus only on swinging for the fences and hitting a homerun. This usually ends up in a lot of expensive, often ineffective, marketing efforts such as TV commercials and magazine ads. 

While these types of marketing endeavors are sometimes called for, a smart entrepreneur will know that the biggest solution isn’t always the best one. In today’s ad-choked media environment, sometimes simpler, more direct marketing efforts yield the best results. 

Here’s a simple exercise to illustrate what I mean. Next time you’re at the mall, take a moment to look around at what everybody is wearing. Count how many shirts you see with brands like Nike, Adidas, GAP and other popular bands on TV and movies. 

You’ve just been marketed to—many times over. 

At the end of the day, you and your employees have got to wear clothes, so why not put them to work marketing your product or service? It’s an easy win for your company, and in some instances, such as at networking events and conferences, corporate clothing will help you stand out in a sea of suits.

Pay-LESS has robust Promotions department that have specialists to give your brand the love that it needs. The point is simple, every opportunity is a marketing opportunity if you’re paying attention and thinking outside the box. And some of the best marketing opportunities are cheap, easy, and fun. So, start dressing in your brand today.